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​​Oswal Jewellers

​​​Helping a local jewelry business establish a national presence

Timeline:

​May 2021 - June 2021

Team Member:

​​Simran(UI Designer)

Amulya(PM), Shivangi(PM)

Responsibilities

​Create a website with engaging visual language and a theme look for all social media platforms focusing on fresh  to establish the brand nationally. 

Overview
​​​​Collaborate with web developer and PM on launch of their new website and Instagram. We’re focusing our efforts on organizing the information in a clear way, to be most effective for both the customer and provider. We will use most of the research time for benchmarking and market research as well as developing a fresh elegant layouts and aesthetics we can always rely on.
The Solution
​​​​As UX/UI designer, my goal was to create a visually stunning and user-friendly digital platform that showcases the exquisite craftsmanship and wide range of offerings from Oswal Jewellers. I also collaborated with the Front-end developers to facilitate website QA testing by identifying and resolving accessibility issues, reducing the deployment time by 4 weeks.
​The Client
​​Oswal Jewellers started as Jeevan Shah Munni Lal in Pakistan. Their first ever shop was established in the year 1930. The business expanded through the partition and has been situated in India ever since. Late Shubhash Jain established the first jewellery showroom in Bhiwani, Haryana, in the year 1960. They've been taking forward this proud legacy of elegance and class since then. 
Initial Design Sprint
Prototyping
​The first website prototype was shown highlighting features like collections, about, product display etc.  

Social Media Design

Final Design
In addition to establishing a Design System for a user-friendly responsive website, I also created web assets like images, gifs, videos and social media marketing assets.
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