Garamond Typeface
Type Analysis and Specimen Book
The project has 3 major elements a type specimen book, a promotional poster and a short motion piece.
Tools used:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Motion Piece
About Garamond
It is a contemporary revival of the classic roman typeface created by Claude Garamond, but the italic variations created are of the iter ation by Robert Granjon and released in 1989 under the Adobe Orignal program.
Robert Slimbach’s redesign was a delight to the design industry. People saw it as a very graceful interpretation of Garamond’s original typeface. It came with small caps, titling caps, swash caps, and expert fonts. This typeface is considered an Old Style Garalde font because of the oblique nature of the slimmest areas in the letter shapes.
The Adobe Garamond design is considered one of the most versatile fonts available today and certainly one of the most attractive and graceful in print. It is also one of the most eco-friendly types to print because the letterforms use less ink than other similar faces.
Robert Slimbach started working on Garamond in 1980 with adobe and released it in 1989. Adobe Garamond typeface has been widely used, including the in stantly recognizable Google logo. Ruth Kedar, the graphic designer commissioned to create the image, realized from an early stage that Google would require a logotype rather than a simpler graphic logo.
The logo underwent several design phases with Garamond as the font each time until they finalized the modern, colorful version. Many famous books have used Garamond as the body type; the Dr. Seuss range of books and the legendary Harry Potter vol umes are just a tiny portion of this font’s prominence in the print industry